Clever Fox Planner vs Awesome Marketing Planner 2027: which is best for small business owners?
Clever Fox planners are everywhere, and lots of people swear by them for setting goals. So if you’re choosing a 2027 planner for your business, you might be weighing one up against the Awesome Marketing Planner. Here’s an honest side-by-side.
The short answer: Clever Fox is a lovely all-round goals planner, with vision boards, habit trackers and progress reviews. The Awesome Marketing Planner System is made for one job: getting your small business marketing planned and DONE in 2027, with an app, training and support to keep you going.
Side by side
| Clever Fox Dated Weekly 2nd Edition (A5) 2027 | Awesome Marketing Planner System 2027 | |
|---|---|---|
| Made for | Getting organised and achieving your goals | Planning and doing your small business marketing |
| Dates | 13 months, January 2027 to January 2028 | January to December 2027 |
| Size | A5 (other Clever Fox planners come in larger sizes) | A5 |
| Cover | Eco-leather hardcover, lay-flat binding | Hardback in midnight blue with gold foil |
| Goal setting | Goal-setting pages and a vision board | Your 2027 in numbers: your sales target, broken down by month |
| A marketing plan for every month | Not stated on its product page | Yes: customer focus, getting-seen tip, visibility challenge, marketing plan, social media plan |
| Key dates for your marketing | Not stated on its product page | Yes: UK, Ireland, USA, Canada and Australia |
| Money and cash flow | Not in this planner (Clever Fox sells a separate income and expense tracker) | Yes: a money plan and daily cash flow every month |
| Weekly pages | Weekly pages and a daily habit tracker | Room for every day and your win of the week |
| Check-ins | Progress reviews | Quarterly check-ins and your 2027 review |
| App | Not mentioned | Yes: the planner app is included |
| Training | A user guide | The Planner Portal: training for every page, with QR codes in the planner |
| Community | Not mentioned | The planner Facebook group, yours as soon as you pre-order |
| Weekly nudge | Not mentioned | The Monday Bum Kick email |
| Little extras | Stickers, three bookmarks, gift box | Pink ribbon, printed endpapers, plus worksheets, resources and colouring in the Portal |
| Posted from | Storage facilities in the US, UK or Canada, with free UK shipping | The UK, in December |
| Price | US $24.99 (no £ price shown; sold out on 26 October 2026, with more on the way) | £34.99 pre-order, plus £3.95 UK postage |
| What that price gets you | The planner | All six parts: the Planner, the Planner Portal, the planner app, the Facebook group, the Monday Bum Kick and the Extras |
Clever Fox details, including the price, are from cleverfoxplanner.com (the Dated Weekly 2nd Edition (A5) 2027 product page and FAQ), checked on 26 October 2026. Products change, so always check the latest details before you buy. Clever Fox is a trademark of its owner; we’re not connected with them.
Choose Clever Fox if...
- You want an all-round planner for goals and habits, across your whole life
- You love a vision board and a daily habit tracker
- You’d like 13 months, running into January 2028
Choose the Awesome Marketing Planner System if...
- You run a small business and your marketing happens “when you get round to it”
- You want to know what to post, email and sell each month, without starting from a blank page
- You want your sales target and cash flow in the same planner as your marketing
- You’d love a paper planner AND an app, with training for every page
- You know you need a nudge to keep going after February
What makes the Awesome Marketing Planner different
I made my first Awesome Marketing Planner for 2017, because I needed a planner for my MARKETING, not just my appointments. 2027 is the 10-year anniversary edition, and it’s a whole system of six parts that work together:
- 📖 The printed PlannerA5 hardback with gold foil and a monthly bundle for every month of 2027.
- 🎓 The Planner PortalMy training videos for every page, so you know exactly what to write.
- 📱 The planner appYour numbers, cash flow, ideas when you’re stuck and your marketing streak.
- 👭 The Facebook groupPlan alongside other women in business using the same planner.
- 👢 The Monday Bum KickAn email from me every Monday with one thing to do that week.
- 🖍️ The ExtrasWorksheets, extra resources to print and colouring sheets.
Both are lovely planners. The question is what you need from yours in 2027. If it’s your marketing, I made this one for you.
Still comparing? See 2027 planners compared, or Passion Planner vs Awesome Marketing Planner.
Love, Claire x
Your questions
Is the Clever Fox Planner good for small business owners?
Clever Fox makes popular goal-setting planners with vision boards, habit trackers and progress reviews. If you want a planner built specifically around marketing a small business, with monthly marketing and money plans, key dates, an app and training, the Awesome Marketing Planner System 2027 is designed for exactly that.
Are they the same size?
Clever Fox’s Dated Weekly 2nd Edition is A5 (148 by 210 mm), the same size as the Awesome Marketing Planner. Clever Fox also makes larger PRO planners.
Which one comes with an app and training?
The Awesome Marketing Planner System 2027 includes the planner app and the Planner Portal with training for every page. The Clever Fox pages we checked don’t mention an app, training or community included with the planner.