Day Designer vs Awesome Marketing Planner 2027: which is best for small business owners?

By Claire Mitchell, The Girls Mean Business · 26 October 2026

Day Designer planners are gorgeous, and they’re loved for planning your day hour by hour. So if you’re choosing a 2027 planner for your business, you might be weighing one up against the Awesome Marketing Planner. Here’s an honest side-by-side.

The short answer: Day Designer is a beautiful planner for goal-setting, productivity and planning your days. The Awesome Marketing Planner System is made for one job: getting your small business marketing planned and DONE in 2027, with an app, training and support to keep you going. And it’s posted from the UK.

The Awesome Marketing Planner System 2027: the A5 hardback planner and its pages, the Planner Portal on a laptop and the planner app on phones — The Awesome Marketing Planner System 2027: planner, Portal and app, plus the group, the Monday Bum Kick and the extras.

Side by side

	Day Designer 2027 (Original Weekly and Daily)	Awesome Marketing Planner System 2027
Made for	“Goal-setting, productivity and organization”	Planning and doing your small business marketing
Dates	January to December 2027	January to December 2027
Size	9 × 9.75 inches (Mini versions too)	A5
Cover and binding	Glossy hardcover with gold corners, gold wire-O binding	Hardback in midnight blue with gold foil
Days and weeks	Daily: hour by hour, 5am to 9pm, with a Top 3. Weekly: weekly to-dos and a Top 3	Room for every day and your win of the week
Goal setting	Goal-setting worksheets	Your 2027 in numbers: your sales target, broken down by month
A marketing plan for every month	Not stated on its product pages	Yes: customer focus, getting-seen tip, visibility challenge, marketing plan, social media plan
Key dates	US holidays	UK, Ireland, USA, Canada and Australia
Money	Expense tracker pages (Weekly)	A money plan and daily cash flow every month
App	Not mentioned	Yes: the planner app is included
Training	Not mentioned (free printables for newsletter subscribers)	The Planner Portal: training for every page, with QR codes in the planner
Community	Not mentioned	The planner Facebook group, yours as soon as you pre-order
Weekly nudge	Not mentioned	The Monday Bum Kick email
Delivery to the UK	No international shipping from its own shop at the moment	Posted from the UK, in December
Price	US $68.00 (Original Weekly or Original Daily), not shipped to the UK from its own shop	£34.99 pre-order, plus £3.95 UK postage
What that price gets you	The planner	All six parts: the Planner, the Planner Portal, the planner app, the Facebook group, the Monday Bum Kick and the Extras

Day Designer details, including prices, are from daydesigner.com (2027 Original Daily and Original Weekly product pages, and shipping page), checked on 26 October 2026. Products change, so always check the latest details before you buy. Day Designer is a trademark of its owner; we’re not connected with them.

Choose Day Designer if...

You love planning your day hour by hour
You want a big, beautiful desk planner
You’re in the USA

Choose the Awesome Marketing Planner System if...

You run a small business and your marketing happens “when you get round to it”
You want to know what to post, email and sell each month, without starting from a blank page
You want key dates for the UK, Ireland, the USA, Canada and Australia
You’d love a paper planner AND an app, with training for every page
You want an A5 planner that fits in your bag, posted from the UK

What makes the Awesome Marketing Planner different

Claire Mitchell, creator of the Awesome Marketing Planner — Me, Claire: making marketing planners since 2017

I made my first Awesome Marketing Planner for 2017, because I needed a planner for my MARKETING, not just my appointments. 2027 is the 10-year anniversary edition, and it’s a whole system of six parts that work together:

📖 The printed PlannerA5 hardback with gold foil and a monthly bundle for every month of 2027.
🎓 The Planner PortalMy training videos for every page, so you know exactly what to write.
📱 The planner appYour numbers, cash flow, ideas when you’re stuck and your marketing streak.
👭 The Facebook groupPlan alongside other women in business using the same planner.
👢 The Monday Bum KickAn email from me every Monday with one thing to do that week.
🖍️ The ExtrasWorksheets, extra resources to print and colouring sheets.

The planner app: My numbers — The planner app: included with the Awesome Marketing Planner System

The planner app: What I sell — The planner app: included with the Awesome Marketing Planner System

Both are lovely planners. The question is what you need from yours in 2027. If it’s your marketing, I made this one for you.

Still comparing? See 2027 planners compared, or Erin Condren vs Awesome Marketing Planner.

Love, Claire x

Your questions

Is Day Designer good for small business owners?

Day Designer is a beautiful planner for goal-setting, productivity and organisation, with an hour-by-hour daily version. If you want a planner built specifically around marketing a small business, with monthly marketing and money plans, key dates, an app and training, the Awesome Marketing Planner System 2027 is designed for exactly that.

Can I buy Day Designer in the UK?

Day Designer’s shipping page says it doesn’t offer international shipping at the moment, and points to Amazon.com and Walmart.com. The Awesome Marketing Planner is posted from the UK to anywhere.

Which one comes with an app and training?

The Awesome Marketing Planner System 2027 includes the planner app and the Planner Portal with training for every page. The Day Designer pages we checked don’t mention an app, training or community included with the planner.