Passion Planner vs Awesome Marketing Planner 2027: which is best for small business owners?
Passion Planner is one of the best-known planners around, and lots of people love it. So if you’re choosing a 2027 planner for your business, you might well be weighing it up against the Awesome Marketing Planner. Here’s an honest side-by-side, so you can pick the one that’s right for YOU.
The short answer: Passion Planner is a beautiful planner for your goals and your whole life, work and personal. The Awesome Marketing Planner System is made for one job: getting your small business marketing planned and DONE in 2027, with an app, training and support to keep you going.
Side by side
| Passion Planner 2027 Weekly | Awesome Marketing Planner System 2027 | |
|---|---|---|
| Made for | Goals and life planning, personal and work | Planning and doing your small business marketing |
| Dates | January to December 2027 (also undated, daily and mid-year versions) | January to December 2027 |
| Size | Small 148 × 210 mm (A5), Medium and Large | A5 |
| Cover | Faux leather softcover | Hardback in midnight blue with gold foil |
| Goal setting | Passion Roadmap, core values exercise, vision board | Your 2027 in numbers: your sales target, broken down by month |
| A marketing plan for every month | Not listed on its product page | Yes: customer focus, getting-seen tip, visibility challenge, marketing plan, social media plan |
| Key dates for your marketing | Not listed on its product page | Yes: UK, Ireland, USA, Canada and Australia |
| Money and cash flow | Not listed on its product page | Yes: a money plan and daily cash flow every month |
| Weekly pages | Wins, personal and work to-do lists, vertical time slots | Room for every day and your win of the week |
| Check-ins | Monthly reflections | Quarterly check-ins and your 2027 review |
| App | Not listed with the planner (digital planners sold separately) | Yes: the planner app is included |
| Training | Free workshops on its website | The Planner Portal: training for every page, with QR codes in the planner |
| Community | The Passion Planner community online | The planner Facebook group, yours as soon as you pre-order |
| Weekly nudge | Not listed on its product page | The Monday Bum Kick email |
| Little extras | Two ribbons, back pocket, sticker sheets, blank and dotted pages | Pink ribbon, printed endpapers, plus worksheets, resources and colouring in the Portal |
| Posted from | The USA (4 to 8 business days to the UK; duties and taxes not covered) | The UK, in December |
| Price | Small (A5): £28.00 on sale, normally £35.00 (US $36.00 on sale, normally $45.00) | £34.99 pre-order, plus £3.95 UK postage |
| What that price gets you | The planner | All six parts: the Planner, the Planner Portal, the planner app, the Facebook group, the Monday Bum Kick and the Extras |
Passion Planner details, including prices, are from passionplanner.com (its 2027 Weekly Planner, specs and shipping pages), checked on 26 October 2026. Its price was a sale price that day. Products change, so always check the latest details before you buy. Passion Planner is a trademark of its owner; we’re not connected with them.
Choose Passion Planner if...
- You want one planner for your whole life, with your personal goals and your work side by side
- You love time slots for every hour of your day
- You’d like a choice of sizes, or an undated or daily version
Choose the Awesome Marketing Planner System if...
- You run a small business and your marketing happens “when you get round to it”
- You want to know what to post, email and sell each month, without starting from a blank page
- You want your sales target and cash flow right there next to your marketing
- You’d love a paper planner AND an app, with training for every page
- You know you need a nudge to keep going after February
What makes the Awesome Marketing Planner different
I made my first Awesome Marketing Planner for 2017, because I needed a planner for my MARKETING, not just my appointments. 2027 is the 10-year anniversary edition, and it’s a whole system of six parts that work together:
- 📖 The printed PlannerA5 hardback with gold foil and a monthly bundle for every month of 2027.
- 🎓 The Planner PortalMy training videos for every page, so you know exactly what to write.
- 📱 The planner appYour numbers, cash flow, ideas when you’re stuck and your marketing streak.
- 👭 The Facebook groupPlan alongside other women in business using the same planner.
- 👢 The Monday Bum KickAn email from me every Monday with one thing to do that week.
- 🖍️ The ExtrasWorksheets, extra resources to print and colouring sheets.
Both are lovely planners. The question is what you need from yours in 2027. If it’s your marketing, I made this one for you.
Still comparing? See 2027 planners compared for the different kinds of planner side by side.
Love, Claire x
Your questions
Is Passion Planner good for small business owners?
Passion Planner is a well-loved goals and life planner, with personal and work to-do lists and its Passion Roadmap for goals. If you want a planner built specifically around marketing a small business, with monthly marketing and money plans, key dates, an app and training, the Awesome Marketing Planner System 2027 is designed for exactly that.
Are Passion Planner and the Awesome Marketing Planner the same size?
Passion Planner’s Small size is 148 by 210 mm, which is A5, the same size as the Awesome Marketing Planner. Passion Planner also comes in Medium and Large.
Which one comes with an app?
The Awesome Marketing Planner System 2027 includes the planner app. Passion Planner’s 2027 weekly planner page doesn’t list an app; it sells digital planners separately.
Which is posted from the UK?
The Awesome Marketing Planner is posted from the UK. Passion Planner ships from the United States; its shipping policy gives 4 to 8 business days to the UK and says it isn’t responsible for any duties, taxes or fees.