Key marketing dates for 2027: UK, Ireland, USA, Canada, Australia and New Zealand
The dates that sneak up on you are the ones you miss. Mother’s Day lands, and you think, “Oh! I should have done something for that.” So here are the key marketing dates for 2027, all in one place, for wherever your customers are.
I’ve grouped them by country, because Mother’s Day in the UK and Mother’s Day in the USA are two MONTHS apart (and yes, I’ve been caught out by that one).
Before you print anything: public holidays are set by each government and can change. I’ve checked every date below, but it’s always worth a quick look at the official list for your country before you print a price on a flyer!
The big dates for everyone in 2027
| Date | What | Marketing idea |
|---|---|---|
| Fri 1 January | New Year’s Day | Fresh starts, goals, “this is the year” |
| Mon 18 January | Blue Monday (third Monday of January) | A cheer-up offer or a kind email |
| Tue 9 February | Pancake Day (Shrove Tuesday) | Something fun and light-hearted |
| Sun 14 February | Valentine’s Day | Gifts, treats, or “love your business” |
| Mon 8 March | International Women’s Day | Celebrate your customers, your team, your heroes |
| Fri 26 to Mon 29 March | Easter weekend (Easter Sunday 28 March) | Long-weekend offers, spring launches |
| Sun 31 October | Halloween | Spooky specials |
| Fri 26 November | Black Friday | Your biggest offer of the year, or a deliberate “no Black Friday” stand |
| Mon 29 November | Cyber Monday | Last chance on online offers |
| Sat 25 December | Christmas Day | Last posting dates, gift vouchers, a thank-you to your customers |
UK key dates 2027
| Date | What |
|---|---|
| Fri 1 January | New Year’s Day (bank holiday) |
| Mon 4 January | Bank holiday in Scotland (2 January falls on a Saturday) |
| Sun 7 March | Mothering Sunday |
| Wed 17 March | St Patrick’s Day (bank holiday in Northern Ireland) |
| Fri 26 March | Good Friday (bank holiday) |
| Sun 28 March | Easter Sunday, and the clocks go forward |
| Mon 29 March | Easter Monday (bank holiday, not in Scotland) |
| Mon 3 May | Early May bank holiday |
| Mon 31 May | Spring bank holiday |
| Sun 20 June | Father’s Day |
| Mon 12 July | Battle of the Boyne (bank holiday in Northern Ireland) |
| Mon 2 August | Summer bank holiday in Scotland |
| Mon 30 August | Summer bank holiday (England, Wales and Northern Ireland) |
| Sun 31 October | The clocks go back |
| Fri 5 November | Bonfire Night |
| Tue 30 November | St Andrew’s Day (bank holiday in Scotland) |
| Sat 4 December | Small Business Saturday UK (the first Saturday in December) |
| Mon 27 and Tue 28 December | Bank holidays (Christmas Day and Boxing Day fall on a weekend, so they move to the Monday and Tuesday) |
Ireland key dates 2027
| Date | What |
|---|---|
| Fri 1 January | New Year’s Day (public holiday) |
| Mon 1 February | St Brigid’s Day (public holiday) |
| Sun 7 March | Mother’s Day |
| Wed 17 March | St Patrick’s Day (public holiday) |
| Sun 28 March | The clocks go forward |
| Mon 29 March | Easter Monday (public holiday; Good Friday isn’t one in Ireland) |
| Mon 3 May | May bank holiday |
| Mon 7 June | June bank holiday |
| Sun 20 June | Father’s Day |
| Mon 2 August | August bank holiday |
| Mon 25 October | October bank holiday |
| Sun 31 October | Halloween, and the clocks go back |
| Sat 25 and Sun 26 December | Christmas Day and St Stephen’s Day. Unlike the UK, these don’t automatically move to the Monday and Tuesday |
USA key dates 2027
| Date | What |
|---|---|
| Mon 18 January | Martin Luther King Jr. Day |
| Mon 15 February | Presidents’ Day |
| Sun 14 March | The clocks go forward |
| Sun 9 May | Mother’s Day |
| Mon 31 May | Memorial Day |
| Sat 19 June | Juneteenth (observed on Friday 18 June) |
| Sun 20 June | Father’s Day |
| Sun 4 July | Independence Day (observed on Monday 5 July) |
| Mon 6 September | Labor Day |
| Sun 7 November | The clocks go back |
| Thu 25 November | Thanksgiving |
| Fri 26 November | Black Friday |
| Sat 27 November | Small Business Saturday (USA) |
| Mon 29 November | Cyber Monday |
Canada key dates 2027
| Date | What |
|---|---|
| Sun 14 March | The clocks go forward (most of Canada) |
| Sun 9 May | Mother’s Day |
| Mon 24 May | Victoria Day |
| Sun 20 June | Father’s Day |
| Thu 1 July | Canada Day |
| Mon 6 September | Labour Day |
| Mon 11 October | Thanksgiving |
| Sun 7 November | The clocks go back |
| Sun 26 December | Boxing Day |
Australia key dates 2027
| Date | What |
|---|---|
| Tue 26 January | Australia Day |
| Fri 26 to Mon 29 March | Easter long weekend |
| Sun 4 April | The clocks go back (in the states that change their clocks) |
| Sun 25 April | Anzac Day |
| Sun 9 May | Mother’s Day |
| Mon 14 June | King’s Birthday (most states; Queensland and Western Australia hold theirs later in the year) |
| Wed 30 June | End of the financial year (hello, EOFY sales) |
| Sun 5 September | Father’s Day |
| Sun 3 October | The clocks go forward (in the states that change their clocks) |
New Zealand key dates 2027
| Date | What |
|---|---|
| Sat 6 February | Waitangi Day (the public holiday moves to Monday 8 February) |
| Fri 26 to Mon 29 March | Easter long weekend |
| Wed 31 March | End of the financial year |
| Sun 4 April | The clocks go back |
| Sun 25 April | Anzac Day (the public holiday moves to Monday 26 April) |
| Sun 9 May | Mother’s Day |
| Mon 7 June | King’s Birthday |
| Fri 25 June | Matariki |
| Sun 5 September | Father’s Day |
| Sun 26 September | The clocks go forward |
| Mon 25 October | Labour Day |
How to actually USE these dates
A list of dates is only useful if it turns into marketing. Here’s how I do it:
- Pick three or four, not all of them. Which dates do your customers care about? A florist needs Mother’s Day. A business coach probably doesn’t. Choose the dates that fit, and ignore the rest without guilt.
- Plan backwards. For each date, count back four to six weeks. That’s when you start talking about it. The week before is too late for anything people need to post, order or book.
- Write it where you’ll see it. Put the date AND the “start talking about it” date in your planner. If it’s in your head, it isn’t a plan.
- Watch the clock changes. If you run live sessions with people overseas, the weeks between the US and UK clock changes (14 to 28 March, and 31 October to 7 November in 2027) are when everyone turns up an hour early or late!
Every date, already in your planner
In the Awesome Marketing Planner™ System 2027, you don’t have to copy any of this out. The printed planner has 2027 at a glance plus key dates for the UK, Ireland, the USA, Canada and Australia, and every month-to-view calendar has the key dates and awareness days you can use in your marketing, with room for the things you mustn’t forget.
And it’s not just the book. It’s a whole system of six parts:
- 📖 The printed PlannerA5 hardback with gold foil, with key dates on every month.
- 🎓 The Planner PortalMy training for every page of the planner.
- 📱 The planner appIdeas for every month, your numbers and your marketing streak.
- 👭 The Facebook groupPlan alongside other women in business.
- 👢 The Monday Bum KickOne thing to do each week, in your inbox every Monday.
- 🖍️ The ExtrasWorksheets, resources and a bit of colouring.
Want help turning these dates into a plan? Read How to plan your marketing for 2027 (with a free month-by-month checklist).
Love, Claire x
Your questions
When is Mother’s Day 2027?
In the UK and Ireland, Mothering Sunday is Sunday 7 March 2027. In the USA, Canada, Australia and New Zealand, Mother’s Day is Sunday 9 May 2027.
When is Easter 2027?
Easter Sunday is 28 March 2027, so Good Friday is 26 March and Easter Monday is 29 March.
When is Black Friday 2027?
Black Friday is Friday 26 November 2027, the day after US Thanksgiving (Thursday 25 November). Cyber Monday is 29 November.
When do the clocks change in 2027?
In the UK and Ireland the clocks go forward on Sunday 28 March and back on Sunday 31 October 2027. In the USA and Canada they go forward on 14 March and back on 7 November.