Erin Condren LifePlanner vs Awesome Marketing Planner 2027: which is best for small business owners?
If you love a colourful planner, you’ve probably come across the Erin Condren LifePlanner. So if you’re choosing a 2027 planner for your business, you might be weighing it up against the Awesome Marketing Planner. Here’s an honest side-by-side.
The short answer: the Erin Condren LifePlanner is a beautiful, flexible planner for organising your whole life, with lots of layouts to choose from. The Awesome Marketing Planner System is made for one job: getting your small business marketing planned and DONE in 2027, with an app, training and support to keep you going.
Side by side
| Erin Condren LifePlanner (2027) | Awesome Marketing Planner System 2027 | |
|---|---|---|
| Made for | “Anyone who wants to get more organized and achieve their goals” | Planning and doing your small business marketing |
| Dates | 12 to 18 months, dated (a January to December 2027 special edition too) | January to December 2027 |
| Size | 7 × 9 inches (the range also includes A5 and 8 × 10 inches) | A5 |
| Cover and binding | Laminate cover, coil bound | Hardback in midnight blue with gold foil |
| Layouts | Vertical, horizontal, hourly or dashboard | A monthly bundle for every month, plus weekly pages |
| Goal setting | Goal-setting pages available as an optional add-on | Your 2027 in numbers: your sales target, broken down by month |
| A marketing plan for every month | Not stated on its product pages | Yes: customer focus, getting-seen tip, visibility challenge, marketing plan, social media plan |
| Key dates for your marketing | Not stated on its product pages | Yes: UK, Ireland, USA, Canada and Australia |
| Money and cash flow | Budget pages available as an optional add-on | Yes: a money plan and daily cash flow every month |
| App | Not mentioned | Yes: the planner app is included |
| Training | Not mentioned | The Planner Portal: training for every page, with QR codes in the planner |
| Community | Not mentioned with the planner | The planner Facebook group, yours as soon as you pre-order |
| Weekly nudge | Not mentioned | The Monday Bum Kick email |
| UK delivery | 2 to 5 business days after production; an import fee of 23% of the order total is added at checkout for the UK and Ireland | Posted from the UK, in December |
| Price | US $60.50 (Tulipscape LifePlanner), plus US $29.95 shipping to the UK and Ireland and an import fee of 23% of the order total | £34.99 pre-order, plus £3.95 UK postage |
| What that price gets you | The planner | All six parts: the Planner, the Planner Portal, the planner app, the Facebook group, the Monday Bum Kick and the Extras |
Erin Condren details, including prices, are from erincondren.com (LifePlanner product and collection pages, and shipping page), checked on 26 October 2026. Products change, so always check the latest details before you buy. Erin Condren and LifePlanner are trademarks of their owner; we’re not connected with them.
Choose the Erin Condren LifePlanner if...
- You want a colourful planner for your whole life: family, work and everything in between
- You love choosing your own layout, cover and add-ons
- You’d like a 12 to 18 month planner
Choose the Awesome Marketing Planner System if...
- You run a small business and your marketing happens “when you get round to it”
- You want to know what to post, email and sell each month, without starting from a blank page
- You want your sales target and cash flow built in, not as add-ons
- You’d love a paper planner AND an app, with training for every page
- You’re in the UK or Ireland and want it posted from the UK
What makes the Awesome Marketing Planner different
I made my first Awesome Marketing Planner for 2017, because I needed a planner for my MARKETING, not just my appointments. 2027 is the 10-year anniversary edition, and it’s a whole system of six parts that work together:
- 📖 The printed PlannerA5 hardback with gold foil and a monthly bundle for every month of 2027.
- 🎓 The Planner PortalMy training videos for every page, so you know exactly what to write.
- 📱 The planner appYour numbers, cash flow, ideas when you’re stuck and your marketing streak.
- 👭 The Facebook groupPlan alongside other women in business using the same planner.
- 👢 The Monday Bum KickAn email from me every Monday with one thing to do that week.
- 🖍️ The ExtrasWorksheets, extra resources to print and colouring sheets.
Both are lovely planners. The question is what you need from yours in 2027. If it’s your marketing, I made this one for you.
Still comparing? See 2027 planners compared, or Clever Fox vs Awesome Marketing Planner.
Love, Claire x
Your questions
Is the Erin Condren LifePlanner good for small business owners?
The Erin Condren LifePlanner is a much-loved colourful planner for organising your life, with lots of layouts and add-ons. If you want a planner built specifically around marketing a small business, with monthly marketing and money plans, key dates, an app and training, the Awesome Marketing Planner System 2027 is designed for exactly that.
Are there import fees on Erin Condren in the UK?
Erin Condren’s shipping page says an import fee for the UK and Ireland of 23% of the order total is added at checkout. The Awesome Marketing Planner is posted from the UK.
Which one comes with an app and training?
The Awesome Marketing Planner System 2027 includes the planner app and the Planner Portal with training for every page. The Erin Condren pages we checked don’t mention an app, training or community included with the planner.