Social media planner 2027: plan your posts and content for the year
You open Instagram. You stare at it. You think “I really should post something”. Then you scroll for twenty minutes and post nothing. Sound familiar? A social media planner fixes that, because you decide what to post before you pick up your phone.
Here’s how to plan your social media and content for 2027 without it taking over your life.
Start with what you’re selling
Social media for a small business has one job: to help people find you, like you and buy from you. So before you plan a single post, write down what you’re selling each month of 2027. Your launches, your sales, your busy seasons.
Once you know that, you know what your posts are leading up to.
Add the dates people are already talking about
Mother’s Day, Halloween, Black Friday, back to school, bank holidays. People are already thinking about these, so they’re easy things to post about. I’ve listed them in key marketing dates 2027. Pick the ones that fit your business and ignore the rest.
Plan a month at a time
Plan the big things for the whole year. Then plan your posts one month at a time. A year of posts is too much to plan in one go, and a week at a time leaves you scrambling.
For each month, write down:
- What you’re selling or talking about this month
- What your customers are thinking about this month
- The dates you’ll post about
- How often you’ll post, and where
Your 2027 content calendar
A content calendar is your social media plan put onto dates: what goes out on which day. Keep it simple. If you post three times a week, give each day a type of post. For example:
- Monday: something useful (a tip, a how-to)
- Wednesday: behind the scenes (you, your work, your day)
- Friday: what you’re selling (an offer, a product, a happy customer)
Then you’re never starting from nothing. You just fill in the slot.
Have a list of ideas for the stuck days
Everyone has days when nothing comes. Keep a list of ideas you can grab: questions customers ask you, mistakes people make, your favourite thing you sell, how you got started, a before and after.
Check what worked
At the end of each month, look back. Which posts got people commenting, messaging or buying? Do more of those next month.
How the Awesome Marketing Planner helps with your social media
I built the Awesome Marketing Planner System 2027 to make all of this easier. Every month in the printed planner has:
- What your customers are thinking about that month
- A getting-seen tip
- A visibility challenge to get you showing up
- Your marketing plan and your social media plan
And the planner app on your phone has ideas for when you’re stuck, plus a marketing streak so you can see how consistent you’ve been.
It’s six parts that work together:
- 📖 The printed PlannerA5 hardback in midnight blue with gold foil, with a social media plan in every month of 2027.
- 🎓 The Planner PortalMy training videos for every page, so you know exactly what to write.
- 📱 The planner appIdeas when you’re stuck, your marketing streak, your numbers and your cash flow.
- 👭 The Facebook groupPlan alongside other small business owners using the same planner.
- 👢 The Monday Bum KickAn email from me every Monday morning with one thing to do that week.
- 🖍️ The ExtrasWorksheets, extra resources to print, and a bit of colouring.
It runs January to December 2027, it’s printed to order and posted in December, and pre-orders close on Sunday 8th November.
Love, Claire x
Your questions
What should a social media planner include?
What you’re selling that month, what your customers are thinking about, the dates you can post about, and a simple plan for your posts. Then somewhere to note what got the best response.
How far ahead should I plan my social media?
Plan the big things for the whole year (your launches, sales and busy seasons), then plan your posts a month at a time. That’s far enough ahead to be ready, and close enough to stay relevant.
Does the Awesome Marketing Planner have a social media plan?
Yes. Every month has a social media plan page, a getting-seen tip and a visibility challenge. The planner app has ideas for when you’re stuck.
When do pre-orders close?
Pre-orders close on Sunday 8th November. Planners are printed to order and posted in December.