A5 hardback planner 2027: why A5 is the right size for a business planner
Size matters when it comes to planners. Too big and it stays on your desk. Too small and there’s no room to think. For a business planner you’ll use all year, A5 hardback is the sweet spot.
Why A5 works
A5 is 148 by 210 millimetres: half a sheet of A4. That makes it:
- Small enough to carry. It goes in your handbag or work bag, so it comes with you to the café, the school gate and the client meeting. A planner you have with you gets used.
- Big enough to plan in. There’s room on a page for a proper plan, not just a few words squeezed into a box.
- The right size for your desk. It sits open beside your laptop without taking over.
A4 planners are lovely to write in, but most of them never leave the house. Pocket planners go everywhere, but there’s no room to plan anything bigger than a shopping list.
Why hardback
You’ll open your planner hundreds of times in a year and throw it in your bag every day. A hardback cover keeps the pages flat and tidy, and it still looks good in December. It also gives you something to lean on when you’re writing on your knee.
What to look for in an A5 business planner
- Dated pages that start in January, so you can plan around real dates and real holidays
- A year at a glance to see the big picture
- Monthly pages for your plans, not just a calendar grid
- Weekly pages with room for every day
- Somewhere for your numbers, so your money sits next to your plans
- A ribbon, so you can open straight to this week
The Awesome Marketing Planner 2027
My planner is an A5 hardback in midnight blue with gold foil, printed endpapers and a bright pink ribbon. I’ve been making it for small business owners since 2017, and it runs from January to December 2027.
Inside the printed planner:
- My 2027 in numbers: your sales target for the year, broken into months
- My 2027 promotions: your sales, launches and offers for the whole year
- 2027 at a glance, plus key dates for the UK, Ireland, the USA, Canada and Australia
- A monthly bundle for every month: a month-to-view calendar, what your customers are thinking about, a getting-seen tip, a visibility challenge, your marketing plan, your money plan, your social media plan and your daily cash flow
- Weekly pages with room for every day and your win of the week
- Quarterly check-ins after March, June and September
- Your 2027 review and 2028 at a glance
And a couple of my rescue chickens are hiding in the pages for you to find. 🐔
The book is one part of six
The A5 book is the part you hold. The rest of the system is what keeps you using it all year:
- 📖 The printed PlannerA5 hardback in midnight blue with gold foil, printed endpapers and a bright pink ribbon.
- 🎓 The Planner PortalMy training videos for every page, plus extra pages to print. QR codes in the planner take you straight there.
- 📱 The planner appYour numbers, your cash flow, ideas when you’re stuck, and a marketing streak.
- 👭 The Facebook groupPlan alongside other small business owners using the same planner.
- 👢 The Monday Bum KickAn email from me every Monday morning with one thing to do that week.
- 🖍️ The ExtrasWorksheets, extra resources to print, and a bit of colouring.
It’s printed to order and posted in December, from the UK to anywhere. Pre-orders close on Sunday 8th November.
Love, Claire x
Your questions
How big is an A5 planner?
A5 is 148 by 210 millimetres, half the size of a sheet of A4 paper. It fits in most handbags and work bags.
Is the Awesome Marketing Planner A5?
Yes. It’s an A5 hardback in midnight blue with gold foil and a bright pink ribbon.
Does it come in A4?
No, it’s A5 only. If you want bigger pages to work on, the Planner Portal has extra pages you can print at home.
When do pre-orders close?
Pre-orders close on Sunday 8th November. Planners are printed to order and posted in December.