The best 2027 planner for entrepreneurs (especially if you do everything yourself)

When you run your own business, you’re the boss, the marketing team, the sales team, the customer service desk and the accounts department. Usually before lunch. A planner for entrepreneurs has to help with the part that grows the business, not just keep track of the day.

What entrepreneurs need from a planner

A target you can see

You can’t plan your marketing if you don’t know what you need to sell. Start the year with a sales target, then break it into months. Suddenly a big scary number becomes “this is what I need to sell in March”.

The whole year on one page

Launches, sales, busy seasons, holidays. When they’re all in one place, you can plan ahead and spot the quiet months before they arrive.

A marketing plan for each month

Entrepreneurs are great at ideas. The tricky bit is choosing one and doing it. A monthly plan helps you decide what you’re selling and how you’ll tell people, then get on with it.

Your money in the same place

Your cash flow should sit next to your marketing. Then you can see which marketing brings money in, and which just keeps you busy.

A way to stay on track

Nobody checks up on you when you work for yourself. That’s the best and worst thing about it. Quarterly check-ins, a reminder on your phone and other people doing the same thing all help.

Help for the wobbly days

Running a business is a rollercoaster. Some days you need a reminder that you know what you’re doing.

The Awesome Marketing Planner System 2027

I’m Claire Mitchell, founder of The Girls Mean Business. I’ve spent over a decade helping women build businesses that fit around their lives, and I made my first Awesome Marketing Planner for 2017 because I needed one.

The printed planner has:

• My 2027 in numbers: your sales target for the year, broken into months
• My 2027 promotions: your sales, launches and offers for the whole year
• 2027 at a glance, plus key dates for the UK, Ireland, the USA, Canada and Australia
• A monthly bundle for every month: a month-to-view calendar, what your customers are thinking about, a getting-seen tip, a visibility challenge, your marketing plan, your money plan, your social media plan and your daily cash flow
• Weekly pages with room for every day and your win of the week
• Quarterly check-ins after March, June and September
• Your Sales Train: a map of the journey your customers take, and how to keep them on board
• For the wobbly days: a mind-monkey squashing page and a page to collect the lovely things people say about you
• Your 2027 review and 2028 at a glance

And it’s six parts that work together:

• 📖 The printed PlannerA5 hardback in midnight blue with gold foil and a bright pink ribbon.
• 🎓 The Planner PortalMy training videos for every page, so you know exactly what to write.
• 📱 The planner appYour numbers, your cash flow, ideas when you’re stuck, and a marketing streak.
• 👭 The Facebook groupPlan alongside other small business owners using the same planner. Yours as soon as you pre-order.
• 👢 The Monday Bum KickAn email from me every Monday morning with one thing to do that week. The nudge nobody else gives you when you work for yourself.
• 🖍️ The ExtrasWorksheets, extra resources to print, and a bit of colouring.

It runs January to December 2027, it’s printed to order and posted in December, and pre-orders close on Sunday 8th November.

You might also like a 2027 planner for women in business and how to actually use your planner all year.

Love, Claire x

Your questions

What should an entrepreneur’s planner include?

Your sales target, your promotions for the year, a marketing plan for each month, your cash flow, and weekly pages to turn the plan into action. Plus regular check-ins to see what’s working.

Is the Awesome Marketing Planner just for women?

No, anyone can use it. I made it for small business owners, and most of the people in the planner Facebook group are women in business.

Is it dated?

Yes. It runs from January to December 2027.

When do pre-orders close?

Pre-orders close on Sunday 8th November. Planners are printed to order and posted in December.