The best 2027 planner for photographers
As a photographer, you spend your days making other people look wonderful. But when it comes to your own marketing, it’s feast or famine: a mad wedding season or a packed run of Christmas minis, then a quiet spell where the enquiries just… stop.
A 2027 planner for a photography business shouldn’t just hold your shoot dates. It should help you plan, months ahead, how you’ll keep the RIGHT enquiries coming all year round.
What a photographer needs from a 2027 planner
1. Your seasons, planned backwards
Wedding photographers get booked a year or more ahead. Family photographers live by the seasons: spring blossom, summer evenings, autumn leaves, Christmas minis. Brand photographers often get busy when businesses plan their new year. You need to see the whole year at once, so you start promoting each season early enough, not when it’s already here.
2. A steady flow of enquiries
The classic photographer rollercoaster: busy season, no time to market, then a quiet patch with an empty diary. A small weekly marketing routine, written down, keeps enquiries ticking over even when you’re editing late into the night.
3. A portfolio that actually gets seen
Your work is your best advert, but only if people see it. A simple social media plan, with ideas for what to post each month, means your latest shoots get shared instead of sitting on your hard drive.
4. Clear packages and promotions
Mini sessions, wedding packages, brand shoots, gift vouchers, print and album upgrades: writing down what you sell, and planning your promotions for the year, helps you push the right thing at the right time.
5. Your money through the quiet months
Photography income is lumpy. Knowing your sales target month by month, and tracking what comes in and goes out, shows you when to market harder before a quiet patch arrives.
Why the Awesome Marketing Planner fits a photographer
- 2027 at a glance and a month-to-view calendar with key dates and awareness days, so you can plan your seasons and minis early
- My 2027 promotions: your mini sessions, voucher offers and launches for the whole year, in one place
- My 2027 in numbers: your sales target for the year, broken down by month
- A monthly bundle with what your clients are thinking about, a getting-seen tip, a social media plan and a visibility challenge
- Daily cash flow every month, so the quiet months don’t catch you out
- The “lovely things people have said” page, for collecting the kind words clients send after they see their photos
- Quarterly check-ins to see where your enquiries really came from
Just so you know: this is a marketing planner, not an appointment diary. Keep your booking system for shoots, and use the Awesome Marketing Planner to plan how you’ll FILL them.
A simple way to start your 2027
Before January, sit down with the 2027 at a glance pages and mark your busy seasons. Then work backwards: when do you need to start talking about Christmas minis, spring sessions or next year’s weddings? Pop those promotions into “My 2027 promotions” so they’re planned, not panicked.
Next, set your sales target and split it across the months, remembering that some months will always be quieter. That tells you how many shoots you need, and when to push a little harder. For dates to build around, have a look at Key marketing dates for 2027.
Then keep it small and steady. One post sharing a recent shoot, one email, one bit of visibility each week. The Monday Bum Kick lands every Monday with one thing to do, so you never have to wonder where to start, even in the middle of editing season.
Your downloads in the Planner Portal (opening in December), to print and use alongside your planner:
- An enquiry-to-booking tracker
- A seasonal mini-session planner (spring, autumn and Christmas)
- A wedding booking calendar a year ahead
- A shot list and session-prep checklist
- A gallery delivery and follow-up checklist
Plus the downloads for every business: an enquiries and leads tracker, a client list with birthdays and “last bought” dates, a testimonials collector with a “how to ask for a review” script, a pricing and costing worksheet, an offers and packages planner, 100 content ideas, an email list growth tracker, a referral and collaboration partners list, a monthly expenses and mileage log, and an A4 goals and income tracker.
And it’s not just a book. It’s a whole system of six parts:
- 📖 The printed PlannerA5 hardback with gold foil, with a monthly bundle for every month of 2027.
- 🎓 The Planner PortalMy training for every page, plus extra pages to print.
- 📱 The planner appYour target, weekly sales, what you sell and your marketing streak, on your phone.
- 👭 The Facebook groupPlan alongside other women in business using the same planner.
- 👢 The Monday Bum KickAn email from me every Monday with one thing to do that week.
- 🖍️ The ExtrasWorksheets, extra resources to print and colouring sheets.
You capture everyone else’s best moments. In 2027, let’s get YOUR work seen by the people who’ll love it.
Love, Claire x
Your questions
Is the Awesome Marketing Planner good for photographers?
Yes. It’s a marketing planner, so it helps you plan how you’ll get enquiries and fill your shoots: your sales target, your seasonal offers like Christmas minis, where you’ll share your work, and a weekly marketing routine you can keep up in busy season.
Can I use it to book shoots?
It isn’t a booking system or an appointment diary. Keep your booking system for shoots, and use the planner to plan the marketing that fills them.