The best 2027 planner for hairdressers and beauty therapists
If you’re a hairdresser, beauty therapist or salon owner, you already live by your booking system. You know exactly which days are rammed and which ones have that sinking feeling: gaps on a Tuesday, a quiet January, a client who hasn’t been back in months.
A 2027 planner for a hair or beauty business isn’t about writing appointments down. It’s about planning how you’ll FILL those gaps, and get clients rebooking, all year round.
Just so you know: this is a marketing planner, not an appointment diary. Keep your booking system for appointments, and use the Awesome Marketing Planner to plan how you’ll FILL them.
What a hairdresser or beauty therapist needs from a 2027 planner
1. A plan for the quiet days
Every salon has them: the slow weekday, the post-Christmas lull. Instead of hoping they fill, you need a simple plan for what you’ll post, email or offer each month to bring people in when it’s quiet.
2. Rebooking and bringing clients back
Your regulars are gold. Planning little reminders, loyalty treats and “time for your next appointment” nudges keeps them coming back, instead of drifting off to the salon down the road.
3. Your busy seasons, planned early
Prom season, wedding season, summer holidays and the Christmas party rush: the clients start thinking about them weeks before you do. Seeing the whole year at once means your offers go out in time, not when everyone’s already booked elsewhere.
4. Offers you’re proud of
Treatment packages, courses of treatments, bridal trials, gift vouchers for Christmas and Mothering Sunday (Sunday 7 March 2027 in the UK): writing down what you sell, and what sells best, helps you promote the right thing at the right time.
5. Showing your work
Before and afters, new colours, beautiful nails: your work sells itself when people see it. A monthly social media plan and a visibility challenge help you keep posting, even on your busiest weeks.
6. Knowing your numbers
A target for the year, broken down by month, and a cash flow page, show you whether you’re on track, and when you need a promotion to fill the diary.
Why the Awesome Marketing Planner fits a hair or beauty business
- My 2027 promotions: your prom, wedding, Christmas party and voucher offers for the whole year, planned in one place
- A month-to-view calendar with key dates and awareness days, so you never miss a Valentine’s or Mothering Sunday offer
- A monthly bundle with what your clients are thinking about, a getting-seen tip, a social media plan and a visibility challenge
- My 2027 in numbers and daily cash flow, so you know how the year is really going
- The “lovely things people have said” page, for collecting reviews and kind words from happy clients
- Handy shortcuts for busy people, for when you’ve been on your feet all day
- Selling without feeling salesy, so suggesting the next appointment or a retail product feels natural
A simple way to start your 2027
Look at last year in your booking system and spot the patterns: which months and which days were quiet? Those are the gaps your marketing needs to FILL. Mark them in the planner and plan an offer, a post or an email for each one.
Then pop your big seasons into “My 2027 promotions”: Valentine’s, Mothering Sunday, prom, wedding season, summer holidays and the Christmas party rush. For more dates to plan around, see Key marketing dates for 2027.
After that, it’s about small, steady steps. One before-and-after post, one rebooking nudge, one bit of visibility each week. The Monday Bum Kick arrives every Monday with one thing to do, so even on your busiest weeks, the marketing doesn’t disappear.
Your downloads in the Planner Portal (opening in December), to print and use alongside your planner:
- A client rebooking and retention tracker
- Quiet-day filler ideas
- A seasonal offers planner (prom, weddings and Christmas parties)
- A retail product sales tracker
- Consultation and aftercare card templates
Plus the downloads for every business: an enquiries and leads tracker, a client list with birthdays and “last bought” dates, a testimonials collector with a “how to ask for a review” script, a pricing and costing worksheet, an offers and packages planner, 100 content ideas, an email list growth tracker, a referral and collaboration partners list, a monthly expenses and mileage log, and an A4 goals and income tracker.
And it’s not just a book. It’s a whole system of six parts:
- 📖 The printed PlannerA5 hardback with gold foil, with a monthly bundle for every month of 2027.
- 🎓 The Planner PortalMy training for every page, plus extra pages to print.
- 📱 The planner appYour target, weekly sales, what you sell and your marketing streak, on your phone.
- 👭 The Facebook groupPlan alongside other women in business using the same planner.
- 👢 The Monday Bum KickAn email from me every Monday with one thing to do that week.
- 🖍️ The ExtrasWorksheets, extra resources to print and colouring sheets.
You make people feel fabulous every day. In 2027, let’s make sure your diary feels just as good.
Love, Claire x
Your questions
Is the Awesome Marketing Planner good for hairdressers and beauty therapists?
Yes. It’s a marketing planner, so it helps you plan how you’ll fill your column: your sales target, seasonal offers for prom, wedding and Christmas party season, what to post, and a weekly routine to fill the quiet days.
Does it replace my booking system?
No. It isn’t an appointment diary. Keep your booking system for appointments, and use the planner to plan the marketing that fills them.