The best 2027 planner for online shop and Etsy sellers
You’ve made the products, taken the photos and written the listings. Then you wait. Some weeks the sales roll in, other weeks it’s tumbleweed, and you’re never quite sure what made the difference.
A 2027 planner for an online shop shouldn’t just be a list of things to make. It should help you plan WHEN to launch, WHAT to promote and HOW you’ll get people to your shop, all year round.
What an online shop seller needs from a 2027 planner
1. Gift seasons, planned backwards
Valentine’s Day is Sunday 14 February. Mothering Sunday in the UK and Ireland is Sunday 7 March, and Mother’s Day in the USA, Canada and Australia is Sunday 9 May. Father’s Day in the UK, Ireland, USA and Canada is Sunday 20 June. Online buyers need time for delivery, so your marketing has to start well before the date, not the week of it.
2. A plan for Black Friday and Christmas
Black Friday is Friday 26 November 2027, Small Business Saturday in the UK is Saturday 4 December, and Christmas Day is Saturday 25 December. Whether you join in with a sale or decide to do something different, deciding EARLY means you have the stock, the photos and the emails ready instead of scrambling.
3. Product launches with a proper run-up
A new collection deserves more than one post on launch day. Planning your launches across the year, with a few weeks of teasing beforehand, gives every new product its best chance.
4. An email list you actually email
Your email list is the one place you can reach your buyers directly. A simple monthly email plan, with ideas for what to send, turns “I should email my list” into “DONE”.
5. Knowing your numbers
Which products sell best? Which months are quiet? Is the shop making money after materials, packaging and postage? Tracking your sales and cash flow every month shows you where to focus.
Why the Awesome Marketing Planner fits an online shop
- Your 2027 in numbers: your sales target for the year, broken down by month
- Your 2027 promotions: every launch, sale and offer for the year, planned on one page
- Key dates for the UK, Ireland, USA, Canada and Australia, handy if you sell overseas
- A monthly bundle with what your customers are thinking about, a marketing plan, a social media plan, a visibility challenge and a money plan
- An email plan and a video plan, so your list and your followers hear from you regularly
- The Sales Train, a map of your customer’s journey from first spotting you to buying again
- Daily cash flow every month and quarterly check-ins to see what worked
- The “lovely things people have said” page, for collecting your best customer reviews
Want the dates in one place? Here are the key marketing dates for 2027.
Your downloads in the Planner Portal (opening in December), to print and use alongside your planner:
- A stock and order tracker
- A product launch checklist
- A product photo shot list
- A shipping and postage log
- A bestsellers tracker
Plus the downloads for every business: an enquiries and leads tracker, a client list with birthdays and “last bought” dates, a testimonials collector with a “how to ask for a review” script, a pricing and costing worksheet, an offers and packages planner, 100 content ideas, an email list growth tracker, a referral and collaboration partners list, a monthly expenses and mileage log, and an A4 goals and income tracker.
And it’s not just a book. It’s a whole system of six parts:
- 📖 The printed PlannerA5 hardback with gold foil, with a monthly bundle for every month of 2027.
- 🎓 The Planner PortalMy training for every page, plus extra pages to print.
- 📱 The planner appYour target, weekly sales, what you sell and your marketing streak, on your phone.
- 👭 The Facebook groupPlan alongside other women in business using the same planner.
- 👢 The Monday Bum KickAn email from me every Monday with one thing to do that week.
- 🖍️ The ExtrasWorksheets, extra resources to print and colouring sheets.
You’ve built a shop full of lovely things. In 2027, let’s make sure the right people find it.
Love, Claire x
Your questions
Is the Awesome Marketing Planner good for Etsy and online shop sellers?
Yes. It’s a marketing planner, so it helps you plan how you’ll bring buyers to your shop: your sales target, your launches and gift seasons, your emails and social posts, and a weekly routine to keep it all going.
Does it track my stock and orders?
It’s a marketing planner, not a shop system. Stock and order-tracking pages to print will be in the Planner Portal downloads, which open in December.
When can I start using it?
The printed planner is dated January to December 2027. The Facebook group is yours as soon as you pre-order, and the Planner Portal and app open in December.