The best 2027 planner for personal trainers and fitness instructors

By Claire Mitchell, The Girls Mean Business · 26 October 2026

January: your phone won’t stop pinging and every class is full. March: half of them have drifted off. August: everyone’s on holiday. Sound familiar? The fitness year has a rhythm, and if you don’t plan your marketing around it, it plans you.

A 2027 planner for a personal trainer or fitness instructor shouldn’t just be a list of sessions. It should help you keep your classes and diary FULL, in the quiet months as well as the busy ones.

The Awesome Marketing Planner System 2027: the A5 hardback planner and its pages, the Planner Portal on a laptop and the planner app on phones — The Awesome Marketing Planner System 2027: planner, Portal and app, plus the group, the Monday Bum Kick and the extras.

What a personal trainer needs from a 2027 planner

1. A plan for the January rush (that starts in December)

New Year’s Day 2027 is a Friday, and lots of people decide over Christmas that THIS is their year. If your new-year offer is ready and you’re talking about it in December, you catch them. If you start in January, you’re one of many.

2. The other seasons, too

Spring, when the clocks go forward on Sunday 28 March and the evenings get lighter. The summer push before holidays. The back-to-routine feeling in September. Each one is a reason for people to start, and a reason for you to have something to offer them.

3. Keeping clients, not just finding them

It’s so much easier to keep a client than find a new one. Planning regular check-ins, little challenges and something to look forward to helps people stay past the first few weeks, and keeps your income steady.

4. Clear packages and offers

One-to-one sessions, small groups, class passes, online programmes, outdoor bootcamps. Writing down what you sell, and what sells best, helps you put your energy into the offers that work.

5. Getting seen locally and online

Whether people find you through Instagram, local Facebook groups, word of mouth or a poster at the community centre, you need a simple plan for where you’ll show up each week, and a nudge to actually do it.

6. Money through the ups and downs

Busy months and quiet months make it hard to know where you stand. Tracking what comes in and goes out every month shows you when to push harder, before the quiet patch arrives.

Why the Awesome Marketing Planner fits a personal trainer

Your 2027 in numbers: your sales target for the year, broken down by month
Your 2027 promotions: your new-year offer, summer push and every other promotion, planned for the whole year
A monthly bundle with what your clients are thinking about, a marketing plan, a social media plan, a visibility challenge and a money plan
Events and workshops planner (12 months on a page), for bootcamps, taster sessions and workshops
Weekly pages with room for every day and your win of the week
The Sales Train, a map of your client’s journey from first hearing about you to signing up again
Selling without feeling salesy, for those “so what are your prices?” conversations
The “lovely things people have said” page, for collecting client testimonials

Just so you know: this is a marketing planner, not an appointment diary. Keep your booking system for sessions and classes, and use the Awesome Marketing Planner to plan how you’ll FILL them.

Your downloads in the Planner Portal (opening in December), to print and use alongside your planner:

A client session and package tracker
A class attendance tracker
January and summer campaign planners
A client check-in sheet

Plus the downloads for every business: an enquiries and leads tracker, a client list with birthdays and “last bought” dates, a testimonials collector with a “how to ask for a review” script, a pricing and costing worksheet, an offers and packages planner, 100 content ideas, an email list growth tracker, a referral and collaboration partners list, a monthly expenses and mileage log, and an A4 goals and income tracker.

And it’s not just a book. It’s a whole system of six parts:

📖 The printed PlannerA5 hardback with gold foil, with a monthly bundle for every month of 2027.
🎓 The Planner PortalMy training for every page, plus extra pages to print.
📱 The planner appYour target, weekly sales, what you sell and your marketing streak, on your phone.
👭 The Facebook groupPlan alongside other women in business using the same planner.
👢 The Monday Bum KickAn email from me every Monday with one thing to do that week.
🖍️ The ExtrasWorksheets, extra resources to print and colouring sheets.

The planner app: visibility challenge and marketing streak — The planner app: your marketing streak, your week and your numbers

The planner app: My week — The planner app: your marketing streak, your week and your numbers

You help people keep going when it gets tough. In 2027, let’s give your marketing the same consistency.

Love, Claire x

Your questions

Is the Awesome Marketing Planner good for personal trainers and fitness instructors?

Yes. It’s a marketing planner, so it helps you plan how you’ll fill your sessions and classes: your income target, your packages, how you’ll get seen and a weekly routine you can keep up around training clients.

Can I use it to book my sessions and classes?

It isn’t an appointment diary or booking system. Keep your booking system for sessions and classes, and use the planner to plan how you’ll FILL them.