The best 2027 planner for pet businesses
Running a pet business means your diary has a mind of its own. Groomers are run off their feet before Christmas. Pet sitters can’t say yes fast enough in the summer holidays. And then there are those strange quiet weeks where the phone just doesn’t ring, and you wonder what you did wrong.
You didn’t do anything wrong. You just need a plan that looks ahead. A 2027 planner for a pet business should help you see the busy times coming, and FILL the quiet ones before they arrive.
What a pet business needs from a 2027 planner
1. Your busy seasons, seen in advance
School holidays, Easter (Good Friday is 26 March in 2027), summer and Christmas (Saturday 25 December) are when pet sitters and daycares get booked up, and the pre-Christmas groom rush starts earlier every year. Marking these on a year-at-a-glance page means you open bookings and tell your customers in good time.
2. A plan for the quiet weeks
January and early autumn can go very quiet. If you know that’s coming, you can plan something for it: a new-puppy package, a loyalty offer, a spring groom reminder. Quiet weeks are much less scary when you’ve planned what you’ll do about them.
3. Local marketing that you actually keep up
Most of your customers live a few miles away. Local Facebook groups, your Google profile, posters at the vet’s, chatting at the park: a small weekly marketing routine keeps you top of mind with the dog owners on your doorstep.
4. Reviews, collected as you go
For a pet business, trust is EVERYTHING. People are handing you their best friend. Lovely messages from happy owners are gold, so you need somewhere to keep them and a reminder to share them.
5. Clear services and packages
Full grooms, puppy intros, walks, drop-ins, overnight sitting, daycare passes: writing down what you sell, and which ones sell best, helps you price properly and promote the right thing at the right time.
6. Your money through the year
A packed December and a slow January can feel like two different businesses. Tracking what comes in and goes out every month shows you the real picture, so you can put a little aside in the busy months and plan a promotion for the quiet ones.
None of this takes hours. It takes a plan you can see, written down, and a nudge to keep going on the weeks you’re out with the dogs from dawn till dusk.
Why the Awesome Marketing Planner fits a pet business
- 2027 at a glance and key dates for the UK, Ireland, USA, Canada and Australia, so school holidays and Christmas never sneak up on you
- My 2027 promotions: plan your offers for the year, especially for the quiet months
- A monthly bundle with what your customers are thinking about, a getting-seen tip, a marketing plan and a social media plan
- A weekly marketing routine that fits around walks and grooms
- Lovely things people have said: a page to collect reviews and kind messages from owners
- Your 2027 in numbers and daily cash flow, so you can see the money side of your busy and quiet seasons
- Handy shortcuts for busy people, for the weeks you’re covered in fur and short on time
Just so you know: this is a marketing planner, not an appointment diary. Keep your booking system for grooms, walks and stays, and use the Awesome Marketing Planner to plan how you’ll FILL them.
Your downloads in the Planner Portal (opening in December), to print and use alongside your planner:
- A client and pet details sheet
- A busy-season booking planner (summer and Christmas)
- A reviews and referral tracker
- A local marketing checklist
Plus the downloads for every business: an enquiries and leads tracker, a client list with birthdays and “last bought” dates, a testimonials collector with a “how to ask for a review” script, a pricing and costing worksheet, an offers and packages planner, 100 content ideas, an email list growth tracker, a referral and collaboration partners list, a monthly expenses and mileage log, and an A4 goals and income tracker.
And it’s not just a book. It’s a whole system of six parts:
- 📖 The printed PlannerA5 hardback with gold foil, with a monthly bundle for every month of 2027.
- 🎓 The Planner PortalMy training for every page, plus extra pages to print.
- 📱 The planner appYour target, weekly sales, what you sell and your marketing streak, on your phone.
- 👭 The Facebook groupPlan alongside other women in business using the same planner.
- 👢 The Monday Bum KickAn email from me every Monday with one thing to do that week.
- 🖍️ The ExtrasWorksheets, extra resources to print and colouring sheets.
You look after everyone’s furry family. In 2027, let’s look after your diary too.
Love, Claire x
Your questions
Is the Awesome Marketing Planner good for dog groomers, walkers and pet sitters?
Yes. It’s a marketing planner, so it helps you plan how you’ll fill your diary all year: your income target, your busy and quiet seasons, local marketing, reviews and a weekly routine you can keep up around the dogs.
Can I use it to book appointments?
No, it isn’t an appointment diary. Keep your booking system for appointments, and use the Awesome Marketing Planner to plan how you’ll FILL them.