The best 2027 planner for florists and wedding businesses
Florists and wedding businesses live in two time zones at once. You’re up at dawn making this Saturday’s bouquets, while the couples you need to reach are planning weddings a year or more away. And somehow Valentine’s and Mothering Sunday arrive back to back, every single year, while you’re still recovering from Christmas.
A 2027 planner for a florist or wedding supplier needs to look a LONG way ahead. It should help you plan your peaks, and keep next year’s enquiries coming while you’re busy with this year’s.
What a florist or wedding business needs from a 2027 planner
1. Your peaks, planned backwards
In 2027, Valentine’s Day is Sunday 14 February and Mothering Sunday (UK and Ireland) is Sunday 7 March, just three weeks later. US, Canadian and Australian Mother’s Day is Sunday 9 May. Pre-orders, posts and emails for each one need to start weeks before, so you want those dates in front of you early.
2. Wedding season, and the year after
Couples often book a year or more ahead. That means the marketing you do in 2027 fills your 2028 diary. A month-by-month plan stops wedding season swallowing your marketing, so you don’t find a gap next year.
3. Wedding fairs that pay off
Wedding fairs and open days take a lot of time and money. Planning which ones you’ll do, what you’ll offer on the day and how you’ll follow up afterwards turns a long Sunday into real enquiries.
4. Reviews and lovely words
Couples choose suppliers they trust. Thank-you messages, cards and reviews are precious, so keep them all in one place, ready to share on your website and socials.
5. Money across the seasons
Big peaks, deposits months in advance, quieter weeks in between. Tracking what comes in and goes out every month shows you the real picture, and when you need to push a promotion.
6. Getting seen all year, not just in season
When you’re busy you stop posting, and when you stop posting the enquiries slow down a few months later. A small weekly marketing routine, plus a getting-seen tip and a visibility challenge each month, keeps your gorgeous work in front of couples and flower lovers all year round.
None of this takes hours. It takes a plan you can see, written down well ahead, and a nudge to keep going when the buckets are full and the van is loaded.
Why the Awesome Marketing Planner fits a florist or wedding business
- 2027 at a glance and key dates for the UK, Ireland, USA, Canada and Australia, plus a month-to-view calendar with key dates and awareness days
- My 2027 promotions: plan your Valentine’s, Mothering Sunday and seasonal offers for the whole year
- Events and workshops planner (12 months on a page): perfect for wedding fairs, open days and flower workshops
- The Sales Train: map the journey from a couple’s first look at your Instagram to booking
- Lovely things people have said: a page to collect reviews and thank-yous
- Your 2027 in numbers and daily cash flow every month
- 2027 review and 2028 at a glance, because your 2028 weddings are being booked now
Just so you know: this is a marketing planner, not an appointment diary. If you take bookings for weddings or consultations, keep your booking system for those, and use the Awesome Marketing Planner to plan how you’ll FILL them.
Your downloads in the Planner Portal (opening in December), to print and use alongside your planner:
- A wedding enquiry tracker, a year ahead
- A wedding fair checklist
- A Valentine’s and Mothering Sunday order planner
- A stock and flower order sheet
Plus the downloads for every business: an enquiries and leads tracker, a client list with birthdays and “last bought” dates, a testimonials collector with a “how to ask for a review” script, a pricing and costing worksheet, an offers and packages planner, 100 content ideas, an email list growth tracker, a referral and collaboration partners list, a monthly expenses and mileage log, and an A4 goals and income tracker.
And it’s not just a book. It’s a whole system of six parts:
- 📖 The printed PlannerA5 hardback with gold foil, with a monthly bundle for every month of 2027.
- 🎓 The Planner PortalMy training for every page, plus extra pages to print.
- 📱 The planner appYour target, weekly sales, what you sell and your marketing streak, on your phone.
- 👭 The Facebook groupPlan alongside other women in business using the same planner.
- 👢 The Monday Bum KickAn email from me every Monday with one thing to do that week.
- 🖍️ The ExtrasWorksheets, extra resources to print and colouring sheets.
Want every date in one place? Here are the key marketing dates for 2027.
You make the most beautiful days even lovelier. In 2027, let’s make your own year bloom too.
Love, Claire x
Your questions
Is the Awesome Marketing Planner good for florists and wedding suppliers?
Yes. It’s a marketing planner, so it helps you plan ahead for Valentine’s, Mothering Sunday and wedding season, your wedding fairs and promotions, and a weekly routine that keeps enquiries coming for next year and the year after.
Can I use it to manage my wedding bookings?
No, it isn’t a booking system or appointment diary. Keep your booking system for weddings and consultations, and use the Awesome Marketing Planner to plan how you’ll FILL them.