The best 2027 planner for cake makers and home bakers

By Claire Mitchell, The Girls Mean Business · 26 October 2026

You can pipe a perfect rose and stack three tiers without breaking a sweat. But the orders? They come in waves. Swamped before Christmas and Mothering Sunday, then a quiet January where you’re wondering if anyone wants cake at all.

A 2027 planner for a cake business shouldn’t just be somewhere to scribble collection times. It should help you plan AHEAD, so the orders keep coming in the quiet months too.

The Awesome Marketing Planner System 2027: the A5 hardback planner and its pages, the Planner Portal on a laptop and the planner app on phones — The Awesome Marketing Planner System 2027: planner, Portal and app, plus the group, the Monday Bum Kick and the extras.

What a cake maker needs from a 2027 planner

1. The big baking seasons, marked in early

Valentine’s Day is Sunday 14 February. Mothering Sunday in the UK and Ireland is Sunday 7 March. Easter Sunday is 28 March, and Father’s Day is Sunday 20 June. Then there’s wedding season, birthdays all year round, and Christmas on Saturday 25 December. If you start talking about each one a few weeks before, you take the orders. If you start the week before, you get the panic messages.

2. A plan for the quiet months

Every baker knows the dip. A quiet month is the perfect time to promote wedding tastings, birthday cakes, cupcake boxes or a baking class, but only if you’ve planned it. Writing your promotions down for the whole year means no month is left empty.

3. Social media that shows off your bakes

Your cakes sell themselves in photos. The trick is posting regularly, not just when you remember. A simple monthly social media plan, and ideas for what to post, keeps your feed full of gorgeous bakes and keeps you in people’s minds when the next birthday comes round.

4. Knowing what actually sells

Celebration cakes, wedding cakes, cupcakes, brownies, seasonal bakes, letterbox treats. Writing down what you sell, and what sells best, helps you push your bestsellers and stop making things that eat your time for not much money.

5. Money that makes sense

Ingredients, boxes, boards and electricity add up fast. Tracking what comes in and what goes out every month shows you what you’re really making, and helps you set a sales target you can actually hit.

Why the Awesome Marketing Planner fits a cake maker

Your 2027 in numbers: your sales target for the year, broken down by month
Your 2027 promotions: every seasonal bake, offer and launch for the year, planned on one page
Key dates and awareness days on every month-to-view calendar, so you see the next busy season coming
A monthly bundle with what your customers are thinking about, a marketing plan, a social media plan, a visibility challenge and a money plan
Daily cash flow every month: what came in, what went out and what you kept
Weekly pages with room for every day and your win of the week
The “lovely things people have said” page, for collecting those happy customer messages to share as reviews
Handy shortcuts for busy people, for the weeks you’re up to your elbows in buttercream

Just so you know: this is a marketing planner, not an order book or appointment diary. Keep whatever you use now for orders, tastings and collection dates, and use the Awesome Marketing Planner to plan how you’ll FILL your order book.

Your downloads in the Planner Portal (opening in December), to print and use alongside your planner:

An order tracker
A stock and ingredients tracker
A cake costing and pricing calculator
An allergen and order-details form
A seasonal bake planner

Plus the downloads for every business: an enquiries and leads tracker, a client list with birthdays and “last bought” dates, a testimonials collector with a “how to ask for a review” script, a pricing and costing worksheet, an offers and packages planner, 100 content ideas, an email list growth tracker, a referral and collaboration partners list, a monthly expenses and mileage log, and an A4 goals and income tracker.

And it’s not just a book. It’s a whole system of six parts:

📖 The printed PlannerA5 hardback with gold foil, with a monthly bundle for every month of 2027.
🎓 The Planner PortalMy training for every page, plus extra pages to print.
📱 The planner appYour target, weekly sales, what you sell and your marketing streak, on your phone.
👭 The Facebook groupPlan alongside other women in business using the same planner.
👢 The Monday Bum KickAn email from me every Monday with one thing to do that week.
🖍️ The ExtrasWorksheets, extra resources to print and colouring sheets.

The planner app: What I sell, with bestsellers at the top — The planner app: what you sell, fresh ideas to post and your cash flow

The planner app: ideas for what to post, email or film — The planner app: what you sell, fresh ideas to post and your cash flow

You make the moments people remember. In 2027, let’s make sure your order book is as full as your cake tins.

Love, Claire x

Your questions

Is the Awesome Marketing Planner good for cake makers and home bakers?

Yes. It’s a marketing planner, so it helps you plan how you’ll fill your order book: your sales target, the seasons to plan ahead for, what you’ll post, and a weekly routine you can keep up around baking.

Can I use it to take cake orders?

It isn’t an order system or a booking diary. Keep whatever you use now for orders and collection dates, and use the planner to plan the marketing that brings the orders in. Stock and order-tracking pages to print will be in the Planner Portal downloads, which open in December.

When can I start using it?

The printed planner is dated January to December 2027. The Facebook group is yours as soon as you pre-order, and the Planner Portal and app open in December.